Success story

Enabling Siebel product configurator to interface with multiple digital channels for telecom providers

Communications

SLT is the national telecommunications services provider in Sri Lanka. The company provides domestic and corporate services, which include fixed and wireless telephony, Internet access and IT services to domestic, public and business sector customers.

Covering the entire island, the SLT Group serves over nine million customers across fixed and mobile ICT services. Uses Siebel for Customer acquisition & assurance of a very complex product & promotion structure with more than 100 offerings each.

Customer Base

9 Million+

SERVICE OFFERINGS

100+

COVERAGE

200+ Countries

The Challenge

With a growing customer base & explosion in usage of fixed line broadband services in Sri Lanka, SLT wanted to sell its product & promotions to its customers via mobile and web applications.

However, the complexity of the Siebel product configurator module was an inhibitor in implementing these channels. On top of it, SLT’s product offering had multiple levels of attributes. Exposing these offerings on Web & mobile applications was a mammoth challenge.

How we helped

Technology Enablers

Cubastion undertook the task of creating REST-based APIs to interface the complex product & promotions structure available in Siebel product configurator.

These Interfaces were then consumed by SLT digital team in their native mobile & web applications.

The alternative to this solution was to create a parallel product configurator for digital applications. Siebel versions at SLT did not support REST API.

The multi-level complexity of the product structure made it extremely difficult to incorporate it in APIs. However, Cubastion’s in-depth experience in creating custom solutions for telecom organization helped us solve the above challenges.

$1 Million Saved

Using API based solution

7% More

Customer commitment

11% Less

Go To Market time

Sales Comparision

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We went beyond the challenges posed by the product & environment to deliver on time & create value for SLT.

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