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Consumer Durables
Airtel Business - the B2B segment of the Indian multi-national conglomerate, Bharti Airtel, offers an integrated portfolio of telephony services to Governments, Large Enterprises, and mid-size and small organizations.
It is the third largest telecom operator in the world, with a subscriber base and commercial presence in 17 countries.
Customer Base
2,000+
Partner network
1300+
Customer Base
1200+
The Challenge
How do I serve my customers, by empowering feet on the street which enables them to minimize the latency from the time customer raised request and it is resolved. The solution must fit for the field engineer personas and their preferred choice of channel.
At the same time ensuring the increasing operational efficiencies by offering time management, integrated information flow and ensuring the safety of engineer journey.
How we helped
Technology Enablers
Unifying the data from multiple sources and representing it as a single point of reference is challenging. Each of the different databases in context had its architecture with problems such as duplication and inconsistent and inaccurate data.
Hence, the new data architecture had to be thoughtfully planned and executed to avoid any irreversible damage to individual data structures received from multiple source systems. Cubastion took a comprehensive approach to unifying the customer hierarchy data in one system.
The process was broken into multiple stages. Data Profiling to identify the attributes to be merged from every source system. Data Filtering to incorporate information for a relevant time period.
Data Cleansing, Standardization, & Transformation to standardize data attributes with conceptually the same information but different data values. Data Deduplication to attain the uniqueness of records in the unified database. Data Unification in the new system to form an end-to-end hierarchy. Count Consolidation to match final data counts with all source systems.
