Communications – Cubastion https://qa.cubastion.com Technologies Wed, 16 Aug 2023 11:46:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://qa.cubastion.com/wp-content/uploads/2023/05/Cubastion_Favicon.png Communications – Cubastion https://qa.cubastion.com 32 32 SLT https://qa.cubastion.com/slt/ https://qa.cubastion.com/slt/#respond Thu, 08 Jun 2023 05:10:31 +0000 https://qa.cubastion.com/?p=1490
Communications

SLT is the national telecommunications services provider in Sri Lanka. The company provides domestic and corporate services, which include fixed and wireless telephony, Internet access and IT services to domestic, public and business sector customers.

Covering the entire island, the SLT Group serves over nine million customers across fixed and mobile ICT services. Uses Siebel for Customer acquisition & assurance of a very complex product & promotion structure with more than 100 offerings each.

Customer Base

9 Million+

SERVICE OFFERINGS

100+

COVERAGE

200+ Countries

The Challenge

With a growing customer base & explosion in usage of fixed line broadband services in Sri Lanka, SLT wanted to sell its product & promotions to its customers via mobile and web applications.

However, the complexity of the Siebel product configurator module was an inhibitor in implementing these channels. On top of it, SLT’s product offering had multiple levels of attributes. Exposing these offerings on Web & mobile applications was a mammoth challenge.

How we helped

Technology Enablers

Cubastion undertook the task of creating REST-based APIs to interface the complex product & promotions structure available in Siebel product configurator.

These Interfaces were then consumed by SLT digital team in their native mobile & web applications.

The alternative to this solution was to create a parallel product configurator for digital applications. Siebel versions at SLT did not support REST API.

The multi-level complexity of the product structure made it extremely difficult to incorporate it in APIs. However, Cubastion’s in-depth experience in creating custom solutions for telecom organization helped us solve the above challenges.

$1 Million Saved

Using API based solution

7% More

Customer commitment

11% Less

Go To Market time

Sales Comparision

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Airtel https://qa.cubastion.com/airtel/ https://qa.cubastion.com/airtel/#respond Sat, 03 Jun 2023 10:55:31 +0000 https://qa.cubastion.com/?p=761
Consumer Durables

Airtel Business - the B2B segment of the Indian multi-national conglomerate, Bharti Airtel, offers an integrated portfolio of telephony services to Governments, Large Enterprises, and mid-size and small organizations.

It is the third largest telecom operator in the world, with a subscriber base and commercial presence in 17 countries.

Customer Base

2,000+

Partner network

1300+

Customer Base

1200+

The Challenge

How do I serve my customers, by empowering feet on the street which enables them to minimize the latency from the time customer raised request and it is resolved. The solution must fit for the field engineer personas and their preferred choice of channel.

At the same time ensuring the increasing operational efficiencies by offering time management, integrated information flow and ensuring the safety of engineer journey.

How we helped

Technology Enablers

Unifying the data from multiple sources and representing it as a single point of reference is challenging. Each of the different databases in context had its architecture with problems such as duplication and inconsistent and inaccurate data.

Hence, the new data architecture had to be thoughtfully planned and executed to avoid any irreversible damage to individual data structures received from multiple source systems. Cubastion took a comprehensive approach to unifying the customer hierarchy data in one system.

The process was broken into multiple stages. Data Profiling to identify the attributes to be merged from every source system. Data Filtering to incorporate information for a relevant time period.

Data Cleansing, Standardization, & Transformation to standardize data attributes with conceptually the same information but different data values. Data Deduplication to attain the uniqueness of records in the unified database. Data Unification in the new system to form an end-to-end hierarchy. Count Consolidation to match final data counts with all source systems.

12% Less

Customer Grievances

47% Less

Operational Overheads

65% Less

Manual intervention
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